Artabaz Shams

With over a decade in product leadership, including 6+ years managing product, design, and data teams, I specialize in scaling product organizations, driving strategic impact, and delivering measurable growth. My expertise spans B2C, design-heavy products, and B2B, where I blend vision with execution to unlock business potential.

Notable achievements:

• At Timeleft, I doubled user activation rates through a full app re-design.

• At BlaBlaCar, I boosted bookings by 30% with AI-powered matching, contributing to €500M GMV annually.

• At TomTom, I accelerated our SDK technical evaluation by 10x thanks to the introduction of iterative user research, eventually driving adoption from 0 to 1m MAU.

As a fractional product leader, I offer immediate impact, helping companies refine their product vision, structure high-performing teams, and execute strategies that drive growth.