AK

Ayesha Karim

Results-driven Product Leader with 18 years of experience across startups and large enterprises.

As a founder and Head of Product, I’ve introduced and embedded Product Practice in scaleups, built high performing teams and led them to experiment and validate at speed, successfully launch 0-1 products, scale existing platforms, and achieve measurable business outcomes.

I bring a robust product leader's toolkit and the ability to adapt frameworks to suit complex, dynamic environments. My leadership style blends coaching, mentorship, and hands-on collaboration to build high-performing product teams.

I thrive at the intersection of user-centered design, data-driven decision-making, and emerging technologies. Whether working on behavioral design, AI, or digital transformation, my focus is on solving real-world problems, delighting customers, and achieving sustainable growth.

Roles

Fractional leader

Disciplines

Product

Location

London, UK

Brighton, UK

Available for
Remote work with teams across The World
Experience
Verticals

Edtech

Femtech

Healthtech

Media

Models

B2C

B2B

B2B2C

Stages

Pre-seed

Seed

Early

Expertise

Operations and processes

Org design

Planning and roadmapping

Product discovery

Product strategy

Recruiting and interviewing

Scaling

Tackling technical debt

Team culture

Tooling