Dan Balcauski

I’m the Founder and Principal Consultant at Product Tranquility. I specialize in helping B2B SaaS scale-ups ($20M–$50M ARR) define their pricing and packaging strategies to unlock sustainable growth. With a background in finance, product management, marketing, and psychology, I provide a holistic, strategic approach to monetization—focusing on segmentation, packaging, and value communication rather than just setting a price.