profile.name

Craig Brown

(He/Him)

Fractional product marketer. Founder of Troubadour, a product marketing agency for B2B tech. Helping startups with positioning & messaging and launching into new markets. Key focus areas include ICP development and market segmentation, category differentiation, buyer and competitor research, value propositions and product messaging.

Background as a founding product marketer for enterprise B2B SaaS startups (Beamery, Vizibl, Unlock). Startup mentor & advisor including for the OVHcloud AI Accelerator and StartOut programme in the U.S. for LGBTQ+ founders.

Roles

Fractional leader

Advisor

Event speaker

Disciplines

Product

Location

London, UK

Available for
Remote work with teams across The World
Verticals

AI/ML

Cloudtech

Fintech

HRtech

Legaltech

Marketing tech

Platforms

SaaS

Models

B2B

Enterprise

Stages

Pre-seed

Seed

Early

Growth

Expertise

Enterprise readiness

GTM strategy

Moving upmarket

Pricing and packaging

Scaling