profile.name

Eiriel De Roxas

Design isn't just what I do—it’s who I am. I live and breathe design, finding joy in creating, whether in the digital space or beyond.

My career has been focused on product design, where I strive to craft meaningful experiences while balancing the realities of business needs, technical capabilities, and financial constraints. Startups have taught me that great design isn’t just about aesthetics but about truly listening to users and understanding what they need. I believe storytelling is a powerful force in design, shaping how people connect with products and experiences.

I see design as a superpower for good—an opportunity to make a positive impact, no matter how big or small. Every project I take on is rooted in passion, empathy, and the desire to create something purposeful that leaves a lasting impression.

Website
Roles

Fractional leader

Advisor

Event speaker

Disciplines

Product

Design

Location

London, UK

Available for
Remote work with teams across The World
Hybrid work up to 5 miles from my location
Verticals

Cleantech

Climate tech

Collaboration tools

Compliance

Deeptech

Ecommerce

Energy

Femtech

Healthtech

Insurtech

Legaltech

Productivity tools

Sustainability

Models

B2C

B2B

B2B2C

Enterprise

Stages

Pre-seed

Seed

Early

Mature

Expertise

Digital transformation

Maintaining pace

Moving upmarket

Operational efficiency

Operations and processes

Org design

Planning and roadmapping

Product strategy

Scaling

Stakeholder management

Tackling technical debt

Team culture