Design isn't just what I do—it’s who I am. I live and breathe design, finding joy in creating, whether in the digital space or beyond.
My career has been focused on product design, where I strive to craft meaningful experiences while balancing the realities of business needs, technical capabilities, and financial constraints. Startups have taught me that great design isn’t just about aesthetics but about truly listening to users and understanding what they need. I believe storytelling is a powerful force in design, shaping how people connect with products and experiences.
I see design as a superpower for good—an opportunity to make a positive impact, no matter how big or small. Every project I take on is rooted in passion, empathy, and the desire to create something purposeful that leaves a lasting impression.
Fractional leader
Advisor
Event speaker
Product
Design
London, UK
Cleantech
Climate tech
Collaboration tools
Compliance
Deeptech
Ecommerce
Energy
Femtech
Healthtech
Insurtech
Legaltech
Productivity tools
Sustainability
B2C
B2B
B2B2C
Enterprise
Pre-seed
Seed
Early
Mature
Digital transformation
Maintaining pace
Moving upmarket
Operational efficiency
Operations and processes
Org design
Planning and roadmapping
Product strategy
Scaling
Stakeholder management
Tackling technical debt
Team culture