(She/Her)
Over 15 years, I’ve worked at Miro, Microsoft, and LEGO, learning from startups to scaleups. Now, I help founders with Product and Growth.
1. Product Painted Picture
I bring clarity to product direction, aligning the roadmap with business goals. Through workshops, we answer key questions: What does winning look like? What bold moves are needed? How do we set clear goals? The result: a structured, actionable framework for confident decisions and focused growth.
2. PLG (Product-Led Growth) Framework
I help startups scale by driving acquisition, retention, and monetization through the product. We activate users, boost engagement, and cultivate champions for bottom-up adoption. The goal: a self-sustaining growth engine.
3. Vision Revision
Misalignment can slow growth. I facilitate workshops to refine values, principles, and vision, ensuring leadership is aligned on a shared direction.
Coach
Advisor
Event speaker
Product
Amsterdam, NL
Edtech
Entertainment
Gaming
Marketplaces
Mobile
SaaS
Social impact
B2C
B2B
Pre-seed
Seed
Growth
GTM strategy
Operational efficiency
Operations and processes
Org design
Performance management
Planning and roadmapping
Product discovery
Product strategy
Scaling