Erica Day

I help early-stage founders to find product-market fit so that their brilliant ideas become successful products.

We've all heard the stats on the startup survival rate, and 34% of those who don't survive put it down to a lack of product-market fit. Does your product:

- get plenty of attention but no real traction?

- get a lukewarm response even though you know it's a great idea?

- lack focus, trying to be everything to everyone?

Or maybe you only have the great idea right now and don't know how to make it a reality.

These (and more) are all product-market fit problems I've successfully overcome in my 14+ years of experience in market-leading, innovative product management and UX.