Erin Casali

Erin Casali is a VP/Sr Director of Product and Design (with over 10 years of experience in each). She has a hybrid background in design, product, psychology, business, and technology — with a people-centered approach. Over the years she built products and helped businesses transform by trusting people and giving them agency, and by clarifying goals, with a firm belief in transparency and diversity. She currently works in Xero, and was previously in Automattic the company behind WordPress.com, Tumblr, Jetpack, WooCommerce, and a more other products.

During her 17+ years of professional experience she helped business grow, led teams to up to ~70 people and ~200 people orgs, and designed consumer and enterprise products and services for millions of users worldwide in different markets — and with WordPress, 40%+ of the web. She worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, and Benetton.