HF

Heather Friedland

Experienced product leader driving business growth through innovation. Started at Jump.com, acquired by Microsoft in 1999. At Microsoft, led product teams for Hotmail, managed strategy for Windows Desktop Search and MSN Toolbar, and oversaw Windows Live Q&A.

At eBay, led Buyer Experience as Initiative Owner, then VP of Selling & Local Experience. As CPO at Glassdoor, grew new job search product line, managed cross-functional teams, contributing to acquisition by Recruit Holdings in 2018.

At Ancestry, promoted to CPO, overseeing PM, Design, UX, and subscription businesses. Expanded family history and DNA products, making them more mobile and social, while launching new offerings.

Key strengths: Product-led growth, strategic planning, team leadership, and driving successful acquisitions.

Roles

Fractional leader

Advisor

Event speaker

Disciplines

Product

Location

San Francisco, US

Available for
Remote work with teams across The World
Verticals

AI/ML

Collaboration tools

Ecommerce

Entertainment

Healthtech

Marketplaces

Media

Mobile

Productivity tools

SaaS

Social impact

Transportation

Travel

Models

B2C

B2B

B2B2C

Enterprise

Stages

Early

Growth

Exit

Mature

Expertise

M&A

Operational efficiency

Operations and processes

Org design

Performance management

Planning and roadmapping

Pricing and packaging

Product discovery

Product strategy

Recruiting and interviewing

Scaling

Stakeholder management

Team culture

Working with the board