Joel Cohen

I am a product leader and advisor working with scaling B2B software companies in technically complex markets, including cybersecurity and enterprise SaaS.

I bring over a decade of experience operating in enterprise security environments such as F5, Radware, SentinelOne, and Check Point. My background spans strategic product resets, pricing and packaging strategy, M&A integration, financial modelling, and cross-functional alignment across Product, Sales, Finance, and Marketing.

As a fractional product leader or advisor, I help founders and leadership teams align product decisions with revenue strategy, strengthen enterprise positioning, and bring focus to high-stakes product investments. I operate at both strategic and execution levels, supporting roadmap direction, prioritization, and team alignment as companies scale.