I am a Pricing strategy innovator, with a proven track record of delivering (on average) a 20.9% revenue uplift for clients across global markets. I bring a unique cross-industry perspective to pricing challenges, with experience in everything from oil industry pricing mechanics to dynamic pricing and SaaS in digital markets.
As the founder of PricingProphets.com, the world's first crowdsourced pricing advisory, I've pioneered new approaches to value-based pricing that challenge conventional industry wisdom. My expertise spans B2B and B2C sectors, including aviation, travel and tourism, Professional Services, FMCG, Proptech, Edtech, Medtech and Fintech.
I specialise in transforming pricing strategies for companies ready to move beyond traditional cost-plus models to capture their true market value. My cross-industry experience isn't just an advantage - it's your competitive edge.
Fractional leader
Product
Melbourne, AU
Adtech
Cloudtech
Ecommerce
Edtech
Fintech
Healthtech
HRtech
Manufacturing
Marketing tech
Marketplaces
Media
Mobile
Platforms
Productivity tools
Proptech
Real estate tech
Retail
SaaS
Transportation
Travel
B2C
B2B
B2B2C
Enterprise
Pre-seed
Seed
Early
Growth
Exit
Mature
Cloud migrations
Pricing and packaging
Product discovery