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Mariana Morris

Mariana Morris is the Founder and CEO of Fruto (https://fruto.design), a UX Design Consultancy specialising in UX & Product Strategy, Research, and Design. Fruto collaborates with organisations across sectors, including education, healthcare, nonprofits, and government, creating user-centred digital products that align business goals with user needs.

Mariana has over 20 years on industry experience and holds a Masters in Interactive Media. Mariana hosts the renowned UX Oxford events (https://www.meetup.com/ux-oxford/), mentors/teaches, and shares her expertise at industry events.

She is passionate about placing humans at the heart of technology, ensuring it enhances humanity and improves the day-to-day lives of those who use it.

Verticals

AI/ML

Big data

Biotech

Climate tech

Compliance

Cybersecurity

Dev tools

Ecommerce

Edtech

Energy

Entertainment

Femtech

Healthtech

Marketing tech

Mobile

Payments

Productivity tools

SaaS

Social impact

Sustainability

Models

B2C

B2B

B2B2C

Enterprise

Stages

Pre-seed

Seed

Early

Growth

Mature

Expertise

Digital transformation

GTM strategy

Operational efficiency

Operations and processes

Org design

Planning and roadmapping

Product discovery

Product strategy

Scaling

Stakeholder management