I'm a growth-focused product leader with an engineering background and 7+ years of experience building innovative yet intuitive B2B software. I balance big-picture vision with hands-on execution, ensuring data-driven decisions translate into real impact. With a deep understanding of both technical and business teams, I help businesses cut through distractions, focus on high-impact work, and build products that solve real-world problems while delighting users.
As a co-founder of Escala (raised $12M over 4 years) I led the product team in building a CRM with a suite of natively integrated marketing & automation tools such as a landing page builder, email marketing system, workflow automation and an inbox integrated with WhatsApp's APIs.
Since leaving Escala I've been helping other early stage SaaS startups confront growth challenges by deeply aligning product with GTM motions.
Fractional leader
Advisor
Product
Miami, FL, US
NYC, NY, US
AI/ML
Marketing tech
Productivity tools
SaaS
B2B
B2B2C
Pre-seed
Seed
Early
GTM strategy
Operations and processes
Planning and roadmapping
Product discovery
Product strategy