Matthew Deakins

I specialise in guiding teams to deliver high-impact products with agility. With experience across strategy, operations, and technology, I thrive in roles that require a blend of leadership, hands-on execution, and collaborative teamwork. I’ve successfully led product teams, scaled operations, implemented strategic initiatives for global brands, pitched to multi-national clients and built products from zero to one.

I created Firefly Labs to help businesses build SaaS products & digital experiences that deliver tangible value and delight users. With over a decade of experience working across start-ups, scale-ups, and enterprises, I have crafted global propositions and built products driving 100x year-on-year growth. We offer contract, consultancy, and fractional support, providing everything from product leadership to hands-on delivery.