MG

Max Gustofson

Product and design leader dedicated to creating business impact through human-centered design. With experience spanning organizations like Turo, Outdoorsy, Lyft, Earnest, and Designlab, I’ve shipped impactful work across industries including transportation, travel, financial services, and design education.

My expertise lies in visual design, interaction design, and prototyping, coupled with a strong foundation in leadership and strategic thinking. I’ve successfully led teams through design sprints, north star visioning, and user-focused strategies that drive measurable business outcomes. I also have hired and built teams in the organizations I work in.

Roles

Fractional leader

Advisor

Disciplines

Design

Location

San Francisco, CA, US

Los Angeles, CA, US

London, UK

Available for
Remote work with teams across The World
Verticals

AI/ML

Collaboration tools

Ecommerce

Edtech

Fintech

Identity

Marketplaces

Mobile

Payments

Retail

Transportation

Travel

Models

B2C

Enterprise

Stages

Pre-seed

Seed

Early

Growth

Expertise

Operations and processes

Org design

Planning and roadmapping

Product discovery

Product strategy

Recruiting and interviewing

Stakeholder management

Tackling technical debt

Team culture

Tooling