Peter Boermans

I'm a product leader with 15+ years of experience across startups, scale-ups, and public companies. As CPO at iChoosr, I transformed a fragmented country-based platform into a scalable product organisation, consolidating 17 flows into one, cutting maintenance by 70%, and reducing new country launches from months to days. At trivago, I led product and P&L for a €60M business unit, built the global loyalty program for 70M+ users, and turned an underperforming acquisition into a strategic growth driver.

Earlier, I co-founded Olery (acquired), where I invented the Guest Experience Index — the world's first review-powered hotel classification system, adopted by tourism authorities across the Middle East.

I work best as a fractional or interim CPO for companies facing inflection points: messy platforms, unclear product strategy, or organisations that need structure without losing speed. Typical engagements run 3-6 months, focused on product strategy, org design, and replatforming.